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 Our Story 

Seven Fables, originally known as Number Seven Dulverton, evolved from a shared passion for art, storytelling and the changing seasons.

Since opening in 2002 we have gained a reputation for selling a carefully curated collection of British craft including ceramics, jewellery, stained glass, prints and paintings.


We are the principal gallery representing the work of illustrator and writer Jackie Morris.


Our bookshelves offer new publications alongside classic fiction, and we are known for our extensive collection of nature writing. Customers also travel from far and wide for our range of art cards. 


We hold regular events and if you love reading and walking then our book club could be just what you are seeking.


We hope you enjoy browsing our website but nothing beats a relaxing visit to the shop in person, and Exmoor is just such an inspiring landscape to explore. . . 

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Discover Us!

'We have just returned from a brief camping trip in Somerset & discovered Seven Fables quite by chance on an unscheduled visit to Dulverton that was so nearly thwarted by roadworks. The split second decision to drive past the 'Road Closed' signs regardless, rendering us a bit lost, meant we really did stumble across Seven Fables by a series of errors & wrong turns! Perhaps we were meant to find you! At night on closing time, on a dank & dreary day, the welcome couldn't have been warmer. And the treasures within instantly turned us in to 2 children in a sweet shop.


Evocative, magical & poignant. Goodies for young and old alike. We could have happily moved in! We fed our souls, exchanged gold & silver coins for a bag full of wonders and left with full hearts. Utterly delightful, brimming with thought & care. A place where dark fairy tales & exquisite art all hold hands round the campfire whilst their songs drift away to touch a spirit with something beautiful.'

Who are Seven Fables?

Davina and Christopher Jelley are the creative energy that propels Seven Fables. They met at art college, with Christopher winning Davina's heart by telling her a story the first night they met, she then challenged him to learn Christina Rossetti's Goblin Market by heart, which he did! 

Jan Jan is also very much part of the team, her vibrancy is infectious and she is loved by many. She studied at Central St Martins' in the late 1950s, winning a scholarship at the tender age of 15. She has a dramatic sense for colour and has brought Davina up to follow her artistic heart.

Seven Fables has become a creative hub and the perfect outlet for Davina and Christopher's writing, Poetry Pin, photography and film making - discover what they are up to via the Seven Fables' Journal!

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